Forward Virginia

A new way to ride

If you're carpooling to work, you should be rewarded. Register your carpool, and earn great benefits from retailers in the Washington, D.C., area using a system that works something like frequent flyer miles. How does it work? As the program overview will tell you, there is no catch. Companies are eager to provide their marketing to carpoolers in their targeted zip codes, so they pay NuRide money to give you special offers and free rewards just for sharing the ride to work and helping to reduce congestion and clear the air.

Helping solve the problems of traffic and pollution, while altruistic, shouldn't have to be your only reward for sharing the ride to work. This is a well-known company featured in area media, and when I was an intern these folks came to do a presentation for our organization. I had almost forgotten about them until I stumbled across their Web site thanks to the new Google ads I've put up. Check it out. It's one of the rare examples of the private sector coming in to promote something good for society where government can't necessarily act on its own, and you can be a part of it.

posted by Omar @ 6:53 PM